H&B | The natural path

GOALS

First company in Spain making organic certified incenses, H&B brings to the market a very special range of hindu inspired fragances. Exclusivity and sophistication were the key concepts to update the logo, just keeping the color scheme of the previous packaging design.

Rotation of the logo gives a bit of movement and tension trying to make the logo not look boring or too much classic, as the hierarchy and simplicity of the packaging needs some balance.

SCOPE

Branding
Packaging
Web / ecommerce
Art direction

YEAR

2021/2022